Rec
02 / Made with
TC 00:01:45:00
JK · Reel 2026
The intro you just watched
The voices
Gemini 3.8 Flash TTS
Shipped last week · a host and a skeptic, directed
The reel
Claude Opus 5.5
One prompt
Submitted · Feb 2026
The question hasn't changed. My answer has.
Maya and the Fog podcast cover
A podcast I made with an agent

Maya and the Fog

Scary stories for brave kids. Maya is closely modeled on my daughter, Ophelia.

0:11
Episode 1~24 hours · coached segment by segment
Episode 2one segment in…
“Can you tell the agent to make the rest?”
Ophelia, age 5
AI isn't something you talk to.
It's something that does things.
When making things gets this cheap
Can you build it?
Should you build it?
Two parts
01
What's worth building

How I decide.

Three forcesFour pieces of advice
02
How to build it

Once you've decided.

Two usersBigger than your UISomeone else's agent
01
Part one

What's worth building

The Agentic ShiftJaclyn Konzelmann · Google Labs
The three forces

Together they decide what's possible, and where things are going.

01
Models + the harness
Jumps weekly, sometimes daily
02
The ecosystem
And so is the product value prop
03
Users
Down to UX patterns and product shape
Advice1234
Advice 01

Push the frontier.

Use the frontier models, and push them to their limits.

One prompt← the showreel
Showreel still: one prompt to Claude Opus 5.5
The other endGPT-6 Astra, driving Blender · many, many rounds
Advice1234
In the last ten minutes, you've seen

Three labs. Three models. Three weeks.

Sep 3
GPT-6 Astra
OpenAI · the dancer
Dancer still
Sep 22
Claude Opus 5.5
Anthropic · the reel
Showreel still
Sep 23
Gemini 3.8 Flash TTS
Google · the voices
Today · Sep 30
Advice1234
My side projects

Things I build because I want to.

Two coloring books
On Amazon
My salad cookbook
Finally printed
A mermaid game
For the iPad
Interactive website
mayaandthefog.com
A scary-story podcast
Maya and the Fog
A dancer
GPT-6 Astra + Blender
This intro
Gemini TTS + Opus 5.5
Next…
None of them needs to exist. They're an excuse
to learn what's possible right now, to find where it breaks, to make connections, and to build product taste and conviction.
Advice1234
Then project it out

Build for where the models are going.

Data: METR time horizons, 50% task success, May 2026. Linear scale. Line: fit to 2025-26 frontier models, doubling about every 3.7 months.
Advice1234
Advice 02

Strip the guardrails.

The scaffolding you needed to make it work is limiting what the model could do now.

Model
Pipelines Strict constraints Special handling Predefined steps Hand-picked models Retries Validators Fallbacks Fixed formats
Dead weight
Advice1234
Example: Opal

A workflow builder.

It started by chaining steps. For each one you picked the model, set the instructions, selected the tools.

Pick the modelSet instructionsSelect tools
A deterministic workflow
Opal: an Input, Generate and Output chain next to the mini-app it produces
Opal · Google Labs · build, edit and share AI mini-apps
Advice1234
February 2026: the agent node
At launch: every step wired by hand
1Ask the user three questionsPredefined
2Research the topicWeb search ▾
3Write the reportGemini ▾
4Make a videoVeo ▾
5Lay it out4 pages
That structure was the guardrail. It made the output reliable.
The agent node
You give it the goalA report on this week's top social trends, with a short video.
The agent figures out the path
Web searchGeminiVeoAsks you what's missing
It was right for the models we had. It isn't right for the models we have now.
How much of what you built can you delete and hand to the model?
Advice1234
Advice 03

Keep the lessons, not the prototype.

Sometimes the whole approach, or the whole product, stops making sense.

Keep
The lessons. They carry into everything next.
Let go
The prototype.
Mixboard, a Google Labs AI concepting board
Turned off · Mon, Sep 28
Mixboard · Google Labs · an AI concepting board · ran about a year
Advice1234
Advice 04

You still set the goal.

“This line lands. That one doesn't.”
“This pacing is off for this scene.”
Notes become skills it keeps.
The dancer
The dancer
“Not that,” round after round.
An agent will happily build you something plausible.
An early roundPlausible
Many rounds inCloser
FinalMy version of good
The difference between plausible and good is on you.
Advice1234
Before you build it

Three forces. Four pieces of advice.

With the forces in mindModels + the harnessThe ecosystemUsers
01
Push the frontier.
02
Strip the guardrails.
03
Keep the lessons, not the prototype.
04
You still set the goal.
02
Part two

How to build it

The Agentic ShiftJaclyn Konzelmann · Google Labs
How to build123
The product itself

Every product now has two users.

The person

A real interface: a confident default, and a way to override it.

The agent inside your product

It can do anything the person can, in code.

How to build123
How much the user delegates · e.g. a party-planning agent

Do It With Me ↔ Do It For Me

It asks you
What tone should the invite have?
Type your answer
It suggests
Pick a tone:
PlayfulWarmFormal
It assumes and acts
Decide for me. I trust you.
  • Chose a tone
  • Wrote the invite
  • Sent it
Do it with meDo it for me
Same product. Different people, different points on the line.
How to build123
A level deeper

Your product can be bigger than your UI.

Before
Every setting had a place in the UI for the user to select.
SettingStudio
PropsNone
Time of dayNoon
Human presenceOff
LocationSelect...
MoodNeutral
OccasionSelect...
Indoor / outdoorIndoor
The user finds and sets every one of them.
Now
“Show my sunglasses in context.”
SettingStudioSunny terrace
PropsNoneEspresso cup
Time of dayNoonGolden hour
Human presenceOffWorn by a model
LocationSelect...Mediterranean
MoodNeutralRelaxed
OccasionSelect...Weekend
Indoor / outdoorIndoorOutdoor
The user asks for the outcome. The agent changes the settings.
How to build123
Pomelli · Photoshoot · a real run

One product photo. A few clicks.

1
Your website
Pomelli builds your Business Profile: colors, fonts, tone, aesthetic.
2
Pick a product
Pulled straight from your site's catalog, or upload one.
3
Templates, suggested
Six picked for this photo in one click. Override anything.
4
Generate
One more click.
labs.google.com/pomelli
Pomelli landing page: easily generate on-brand content for your business
Recorded in Pomelli · opulize.com, a London eyewear brand
How to build123
What came back

One click on top. A lot of decisions underneath.

Sunglasses frozen in ice with lime slices
On ice
Sunglasses on a table with flowers and wine
Floral whimsy
Flat lay of the sunglasses
Flat lay
Model wearing the sunglasses
Model try-on
Man wearing the sunglasses on a sunny terrace
In context
Seasonal Halloween shot with the sunglasses
Seasonal
In context→Your Business DNA→
Makeup brandIn a purseOn a counter…
SunglassesOn a facePushed up on a head…
60+ contexts we never show as settingsWe say “in context.” We handle the rest.
Skills go deeper than your UIBuild a great UI for people. Also build for the agent.
How to build123
The flip side

Which agent? Increasingly, someone else's.

Grok Bot, from xAI
xAI · Aug 2026
Grok Bot
Persistent agents with their own computer, running around the clock.
Instinct, a personal assistant for everyday life
Startup · Aug 2026
Instinct
Connects to your email, messages and screen, and acts proactively.
Muse, Meta's personal agent
Meta · Sep 8, 2026
Muse
A personal agent across Meta’s apps, with your accounts and payments.
Who's asking for web pages nowCloudflare Radar · share of HTTP requests for HTML
Bots · 57.5%
Humans · 42.5%
Assume agents will use your product.
How to build123
I did exactly that
Strava Edit Activity page for the Dog Lake hike: 5.14 miles, 2h 20m, route map
My Strava · Dog Lake hike · Sep 19
Jaclyn's post, Sep 19: Today I asked my agent to fix a Strava segment for me. GPS had glitched on a hike, and the manual correction was going to be a whole thing. Product decisions are already being made for companies this way: unintentionally, invisibly, whether they realize it or not.
Product decisions are already being made for companies this way. Invisibly.
How to build123
To do that, I handed it my login

What should an agent be allowed to do? Who decides?

One way to think about it: one-way door or two-way door?
Two-way door
You can walk it back.
Fix a routeEdit a draftChange a setting
The agent can act.
One-way door
It's permanent.
PurchaseDeleteSend
A human confirms first.
How to build123
Remember the dancer? Made in Blender.

I have never learned Blender.

I'm a Blender user now.

Someone else's agent brought Blender a user it would never have reached.

How to build123
If somebody's agent is going to use your product

Why should your product still exist?

Someone's agent
Another product
One call away
Your product
Why would it choose you?
It builds its own
Anything can be built now
No one-size-fits-all answerAnswer it on purpose, before an outside agent answers it for you.
Worth asking about your product

Three questions.

01
Would you build this today, knowing where the models will be tomorrow?
What's worth building
02
Can your agent do everything your user can?
Your agent
03
When somebody sends their agent, why does your product still exist?
Someone else's agent

Anything can be built now.
Build what deserves to exist.

And build it for both of its users.
Jaclyn Konzelmann
Thursday Thoughts on AI · @jacalulu
The AI Conference  |  Sept 29 - Oct 1  |  San Franciscoaiconference.com
The AI Conference 2026 · Jaclyn Konzelmann

The Agentic Shift

Scroll through the talk. Tap Notes to read the script under each slide. Open on a laptop to present.